Last Thursday I was sitting on a Media 101 panel at District Lounge, and one of the topics was "how to get the press to cover my band/event/whatever?" My reply was simple: "Be awesome." As I've stated in the past, I listen to every CD I get sent to my desk at the Herald, and it doesn't matter how fancy-pants expensive and shiny your kit is. All that matters is that your music intrigues.
Case in point: NYC garage rock boys Twin Berlin, who sent me their twin-single deftly wrapped in Connecticut newspaper. I put it in, and it floored me. Now they're playing the pill on Aug. 21 (ironic, though, since now I can't write about the gig -- but certainly others will).
Both songs are lethal. "Pretty From The Window" has a fierce Libertines guitar-led dance romp (as well as a great song title) and "Fake It Well" is a super-cool Stroke-paced ballad with equally keen lyrical play and melodic drift. Been loving these guys all week, and it all started with a burned CD wrapped in Waterbury classified ads. Again, want to be noticed? Be great.
(Top photo by Waterdog; above band shot by Superfan Photography)
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Saw these guys open up for the Takeover UK and Gliss. Gliss were the highlight, obviously, but Twin Berlin definitely out shined the Takeover UK. Very catchy garage rock!
ReplyDeleteSadly, I think that's the weekend I'll be out of town so I can't make the show! :(
Oh shit that was at TTs in May, right? Damn I was thisclose to going to that. Taco Night intervened.
ReplyDeleteYes, it was a great show! Well, at least from Twin Berlin and Gliss, heh.
ReplyDeleteSpeaking of Jesus & Mary Chain-fused psych rock, are you aware of the Warlocks, Morning After Girls, and Vandelles show at GS next month?
I am. I love the Vandelles. Tried to hook up a pill date but it fell through. Just call me Will B. Der.
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