Thursday, March 13, 2008

NIN's "Ghosts" pulls in $1.6M in 1st week

Trent Reznor just pwned the music industry. Holy shit. It was one thing for Radiohead to do the pay-what-you-want model, but it's another for Reznor to essentially make "Ghosts" available (at different prices with varying features) to each level of his fanbase, from the curious (the free 9-track download) to the fanatical (the $300 limited edition piece). Reznor 1, Music Biz 0.


Nine Inch Nails' 36-track instrumental opus Ghosts I-IV, released March 2 via, has amassed a first week total of 781,917 transactions (including free and paid downloads as well as orders for physical product), resulting in a take of $1,619,420 USD.

"These figures represent the most relevant and contemporary metric for measuring how Nine Inch Nails' music is reaching its fans," said NIN manager Jim Guerinot.

NIN's label The Null Corporation will not be releasing traditional sale figures to soundscan.

As previously reported, the $300 Ultra-Deluxe Limited Edition of Ghosts I-IV immediately sold out its run of 2500. The $5 Download, $10 2XCD set and $75 Limited Edition Deluxe versions are still available at

The $10 2XCD SET will be released to retail April 5 in Australia and Japan, April 8 in North America, and April 7 in the UK and most European territories. A $39 4X vinyl version will be available at retail April 8.

Ghosts I-IV has been released under the Creative Commons license.

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