The New Jersey Devils' future HOF-er has a new goalie mask, and naturally, people aren't at all digging it because it ties in with his soon-to-be-launched website, martinbrodeur30.com.

There was always something unique about the simple J with the Devils’ tail. For the non-fan, the tail stuck around 1993, when Brodeur didn’t know if he was going back to the Devils minor league affiliate in Utica or sticking with the big club in scenic East Rutherford. (If he went to Utica, he’d add the vertical left-side bar to make it a “U,” and if he stayed up he’d complete the interlocking NJ logo).
But the J stuck, and in a time of chaotically busy, overdone masks (Sup, Rick DiPietro), Brodeur’s stood out for its simplicity and winning pedigree.
But now here he is, pimping his website by throwing its logo on his forehead, and this after getting school-whipped by the Rags last spring. It doesn’t look good. I’m praying there’s no Tom Brady-injury jinx on the horizon, or if this marks the decline of the great Brodeur.

Yes, the man has earned the right to do what he wants. But on a team where GM Lou Lamoriello doesn’t allow uniform numbers over 35 because its screams individualism, this new media marketing scheme just reeks of stale swampland.
In Marty We Trust, but not when he’s shilling product. Lou, step in, please.
No comments:
Post a Comment